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Pitch your Potential

Dr. Vicki Johnson’s forthcoming book Pitch Your Potential is an in-depth guide to her breakthrough MATCH ME Formula®, the 7 elements of a winning application. The Formula has helped thousands achieve leadership roles, top university spots, awards, and business accelerators. If you have been seeking a Formula to make a winning personal pitch, this book is your guide.

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Book

“Pitch your potential” is for you IF You:

  • Want to learn the MATCH ME Formula, the 7 elements of a winning application, that anyone can apply to be successful

  • Need to nail the selection committee’s question: Why you?

  • Want to increase your confidence and overcome impostor syndrome

  • Aim to stand out as a memorable and sought-after candidate

  • Seek strategies that anyone can apply to be successful

  • Want to win dream jobs, elite university spots, fellowships, awards and career-advancing opportunities

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Praise for the Book

  • Woman with curly hair smiling in leopard print top, urban background.

    “I struggled throughout college and in the first few years post-graduation with landing offers because I had no idea how to craft an effective application. Through the frameworks Dr. Johnson teaches, I was finally able to pursue the opportunities that have made all the difference in my career. I am truly thrilled about your book! I know it will help other students and young professionals learn the important skills needed to achieve their goals.”

    - JULIE GARDELLA
    New York University Graduate Student on a Merit-Based Full Funding Award

  • Person wearing a white top and pendant necklace, surrounded by green foliage.

    “My journey to earning a Master’s degree has been two years in the making. At every turn, ProFellow’s incredible database and cache of helpful articles provided the support I needed to turn my dreams into reality. What I appreciate most about the ProFellow platform is its open accessibility and strong stance against academic gatekeeping. Thank you ProFellow for being an essential part of my academic career!”

    - KAVITA MALSTEAD,

    James Beard Foundation National Scholars Award Winner

  • Smiling person wearing a blue patterned shirt against a purple background.

    “The MATCH ME Formula is pure brilliance! Dr. Johnson’s approach to applications challenged me to grow and do better and provided detailed advice for my CV, essay outlines, and program research. I knew I had potential, but Formula helped me cross the threshold where potential starts to bear fruit. I received funded offers for an MFA at 2 top U.S. graduate schools!”

    - RICHARD MABULA

    Fully funded Master of Fine Arts graduate student at UT Knoxville

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